Missing the Old Met Logo

New Logo

New Logo

Old Logo

Old Logo

Get out the black armbands. Another iconic logo has been sacrificed on the altar of accessibility.

Although, I do think the negative space between the letters is interesting and that it's not as bad as many are saying, this new logo for the Met (the Museum, not the Opera—which is part of the issue here) really misses the mark.

Is Accessibility Killing The Interesting & Unique?

It seems that everything now needs to be "accessible." I suppose it's an admirable goal and something that a public institution like the Met needs to carefully consider. However, is this drive for accessibility making everything derivative? Are we misconstruing accessible with expected or generic?

I believe some things should be "something other." It adds to the mystery and indicates that this is a place that demands a little more of the people who engage with it. Something special, not mundane. I think this very "lack of accessibility" actually piques interest and drives more people to engage with the brand and the experience it delivers.

Ugh. Oh well, may they'll put in a drive-through now too.

Not to be too one-sided...

Here's the Met's statement on its new logo.